Vol. 1 No. 1 (2023)

Published: 2025-11-06

Article

Measuring brand differentiation and loyalty on brand equity

Mohadese Moradi Lalekaei, Elahe Azizzadeh Kalngestani, Mohamamd Taghipour (Author)

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Enhancing customer satisfaction in e-commerce: The role of service quality and brand trust

Muneeb Iqbal, Aqdas Tanveer, Hafiz Burhan Ul Haq, Muhammad Daniyal Baig, Amna Kosar (Author)
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The world of B2B leasing

Khushi Manjunath, Sundar Srinivasan, Praveen George (Author)

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Improving Leasing Viability: A comprehensive analysis of customer credibility checks and trustworthiness

Khushi Manjunath, Sundar Srinivasan, Praveen George (Author)

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Studying the nexus of green financing and sustainable development in China: Role of socioeconomic influences

Muhammad Haroon, Inam Ullah (Author)
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The use of game theory in building sustainable competitive advantage

Dena Bateh (Author)
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Review

Weakening the weak: A political economy of COVID-19 in Africa

Bashir Bello, Felix Amadi, Bello Salmanu Batsari (Author)
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